Digital Marketing

EngageLab Creates Engagement with WhatsApp Business API

Engagelab is a marketing agency that specializes in deploying communications-based services. They are experts at taking ideas and turning them into practical solutions for their clients.

What is the WhatsApp Business API?

WhatsApp Business API is a new way for businesses to interact with their customers through WhatsApp. With WhatsApp Business API, businesses can send messages to customers, track message delivery, and respond to customer messages. WhatsApp Business API is available to all businesses, big or small. All businesses need is a physical presence in one of the countries where WhatsApp Business API is available.

To get started with WhatsApp Business API, businesses first need to sign up for a free business account on the WhatsApp website. Once they have created an account, they can then create a profile for their business on the WhatsApp Business app. After they have created a profile, businesses can then add their customers’ phone numbers to their contact list and start sending messages.

There are two types of messages that businesses can send using WhatsApp Business API: template messages and session messages. Template messages are pre-approved by WhatsApp and can be used for things like appointment reminders or shipping updates. Session messages are one-on-one messages between a business and a customer that are not pre-approved by WhatsApp.

Businesses can also use WhatsApp Business API to track message delivery and respond to customer messages. When a customer sends a message to a business, the business will receive a notification from WhatsApp indicating that there is a new message. The business can then read the message and respond accordingly.


Overall, EngageLab is a great tool for businesses to increase engagement with their customers. It’s easy to use and provides a lot of features and integrations that businesses can take advantage of. If you’re looking for a way to improve customer engagement, EngageLab is worth checking out.

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