Social Media
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Social CRM and Business Design
With the engagement process (covered in Engagement on the Social Web) more carefully defined as it applies to social interactions…
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Social Business Building Blocks
Engagement as a Customer Activity The Social Web creates an expectation from the customer’s perspective whether a prior, current, or…
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Social Analytics Metrics And Measurement
Social Analytics The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping…
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Social Technology and Business Decisions
Create a Social Business this book started with the engagement processes and the ways in which interaction and participation with…
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The Social Business Ecosystem
Social Profiles At the center of the Social Web and the shared activities that define it are the online personas…
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How do you build a social business?
What Is Social Business? Social business the application of social technologies as a formal component of business processes—revolves around understanding…
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The New Role of the Customer
The New Role: Social Interactions The social on Social Web implies more than technology, more than the networks where people…
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Social Media and Customer Engagement
The Social Feedback Cycle For a lot of organizations including businesses, nonprofits, and governmental agencies use of social media very…
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