Digital Marketing
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Your Resume and Financial Statement
Draft Your Business Accomplishment Resume Investors and lenders want to be certain that you have the experience, education, and desire…
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Choosing the Right Business
This chapter helps you determine whether you have chosen the right business for you one that you know, like, and…
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Social CRM and Business Design
With the engagement process (covered in Engagement on the Social Web) more carefully defined as it applies to social interactions…
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Write Your Marketing and Personnel Plans
Marketing Plan Marketing is a broad term that covers many specific issues. Your marketing plan will cover areas ranging all…
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Your Cash Flow Forecast and Capital Spending Plan
Introduction In Chapter 6, you drafted your estimated Profit and Loss Forecast. While it tells you a lot about the…
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Social Business Building Blocks
Engagement as a Customer Activity The Social Web creates an expectation from the customer’s perspective whether a prior, current, or…
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The New Role of the Customer
The New Role: Social Interactions The social on Social Web implies more than technology, more than the networks where people…
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Social Technology and Business Decisions
Create a Social Business this book started with the engagement processes and the ways in which interaction and participation with…
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Social Media and Customer Engagement
The Social Feedback Cycle For a lot of organizations including businesses, nonprofits, and governmental agencies use of social media very…
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Long-Form Publishing (eBooks, Whitepapers, Digital Magazines)
Description Long-form publishing in the form of ebooks and whitepapers provides informative and educational content, primarily for business-to-business (B2B) marketers,…
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